New Design for an Old Greenhouse Brand

In connection with the launch of an entirely new and unique greenhouse of the Halls series, Juliana Group has chosen to redesign the graphic design of the Halls brand.

Published on the 11th of January 2019

The new logo and the graphic profile in full is created in collaboration with the Danish architect and designer Louise Helmersen, who from the Danish island Fyn is running her own practice.

“Louise Helmersen and Juliana have worked together for many years”, says Nikolaj Stærmose the CEO of Juliana Group, “so it was natural that we contacted Louise, when we wanted to revitalize the world’s oldest greenhouse brand.”

The new logo has a purity which appeals to the modern consumer, and at the same time there is no doubt in which products are sold. In addition, Nikolaj Stærmose says it has been important not to sell old wine in new skins, hence the graphic design is changing along with the launch of the revolutionary Halls Qube. The new greenhouse model is developed by the Danish greenhouse manufacturer itself and it has a number of functional and aesthetic features which will revitalize the brand and product portfolio. See more Halls products here.

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The Old Halls Logo


Juliana Group is a leading global supplier of quality residential greenhouses. Founded in 1963 by Mogens A. Stærmose in Odense, Denmark, the family-owned company is today owned by third generation, Nikolaj Stærmose. The headquarter remains Odense-based with subsidiaries in the UK and Germany and export to more than 20 countries.

’We help people grow’. That is why our brands Halls, Juliana, and Gabriel Ash all set the frame for experiences that are as natural as they are magical. Despite our long history, we’re future-focused and curious on how we can improve the sustainability of our greenhouses. Learn more about Juliana and find inspiration for life in the greenhouse in our inspirational universe.​​​​​​​