New Greenhouse Universe - Same Greenhouse Expertise

Optimized customer journey, more comprehensive inspiration, and easier access to retailers and great deals. Win-win-win. New websites are live, and it's certainly a significant undertaking internally, but the purpose of this operation is to aid in growth.

The 6th of March 2024

Juliana Greenhouses has just launched a new greenhouse universe, taking it to the next level online

Juliana Greenhouses already boasts a significant global sales presence and an inspirational hub for greenhouse enthusiasts worldwide. But ambitions are higher, and thus we are bolstering our online presence by partnering with the award-winning e-commerce firm, Hesehus.

We are consolidating our brand sites and our webshop into one website per brand in three language versions for our three domestic markets plus a global edition covering our exports. This means that on and, you can now not only find information about products and all other relevant and necessary details, but for our domestic markets, there's now an option to purchase directly on the website during periods of surplus stock, special batches, or campaigns. In short, the new websites are aimed at fostering growth across the board.

"We want to better leverage our current customer traffic, but we also need to reach even more people and fully exploit digital opportunities. That's what the new web platform is here to help us with, and we have high expectations for our collaboration with Hesehus, which we believe can take us to the next level."

- Jesper Vilstrup, CEO of Juliana Drivhuse

We aim to be the consumers' reference point for greenhouses

For many years, Juliana Greenhouses has facilitated the greenhouse community through in multiple languages, where greenhouse owners find inspiration, have the opportunity to ask experts questions, engage with other consumers with similar interests, and thus receive help in getting more out of their greenhouse. The goal of a new digital foundation is to unite the company's websites, webshops, and inspiration sites into one vast universe and create a platform that can support the company's channel strategy. The new platform can be tailored specifically to different customer journeys both online and in various physical sales channels and can easily expand to new markets. Juliana currently designs and manufactures three greenhouse brands: Gabriel Ash, Halls, and Juliana. The greenhouses are sold through retail partners such as hardware stores, an international network of distributors, as well as online and in showrooms directly to consumers. The new web solution will be optimized for the customer journey, and the dream is for even deeper integration with retailers so that customers have a consistent experience no matter where they encounter Juliana's greenhouse universe.

"It is an honour to collaborate with one of Denmark's strong and tradition-rich brands. We look forward to making a difference for Juliana with new digital tools tailored to the customer journey and ultimately increasing sales across all channels and achieving even higher customer satisfaction."

- Lars Hedal, CEO of Hesehus


Juliana Group is a leading global supplier of quality residential greenhouses. Founded in 1963 by Mogens A. Stærmose in Odense, Denmark, the family-owned company is today owned by third generation, Nikolaj Stærmose. The headquarter remains Odense-based with subsidiaries in the UK and Germany and export to more than 20 countries.

’We help people grow’. That is why our brands Halls, Juliana, and Gabriel Ash all set the frame for experiences that are as natural as they are magical. Despite our long history, we’re future-focused and curious on how we can improve the sustainability of our greenhouses. Learn more about Juliana and find inspiration for life in the greenhouse in our inspirational universe.​​​​​​​