New Greenhouse Universe - Same Greenhouse Expertise

Optimized customer journey, more comprehensive inspiration, and easier access to retailers and great deals. Win-win-win. New websites are live, and it's certainly a significant undertaking internally, but the purpose of this operation is to aid in growth.

Juliana Greenhouses has just launched a new greenhouse universe, taking it to the next level online

Juliana Greenhouses already boasts significant global sales and an inspiration universe for greenhouse enthusiasts worldwide. However, our ambitions are greater, and thus we are enhancing our online presence by partnering with the award-winning e-commerce house Hesehus.

We are merging our brand site and our webshop into one website per brand in three language versions for our three home markets, plus a global edition that covers our exportmarkets. This means that now, at both Juliana.com and Hallsgreenhouses.com, you can find not only product information and all other relevant and necessary info, but for our home markets, there is now the possibility of purchasing directly on the website when there are surplus items, special items, or promotions. In short, the new websites will help drive growth across the board.

"We want to better leverage our current customer traffic, but we also need to reach even more people and fully utilize digital opportunities. The new web platform will help us with this, and we have high expectations for our collaboration with Hesehus, which we believe can take us to the next level."

Jesper Vilstrup, CEO of Juliana Greenhouses

We aim to be the consumers' reference point for greenhouses

For many years, Juliana Greenhouses has facilitated the greenhouse community Drivhusklubben.dk in multiple languages, where greenhouse owners get inspiration, the opportunity to ask experts questions, and engage in dialogue with other consumers with the same interest – thereby helping them get more out of their greenhouse. The goal with a new digital foundation is to consolidate the company's websites, webshops, and inspiration sites into one large universe and create a platform that can support the company's channel strategy. The new platform can be specifically tailored to different customer journeys both online and in various physical sales channels and can easily expand to new markets. Juliana currently designs and manufactures three greenhouse brands: Gabriel Ash, Halls, and Juliana. The greenhouses are sold through retail partners such as hardware stores, an international dealer network, as well as online and in showrooms directly to consumers. The new web solution will be optimized for the customer journey, and the dream is for an even deeper integration with dealers so that customers have a consistent experience no matter where they encounter Juliana's greenhouse universe.

"It is an honor to work with one of Denmark's strong and traditional brands. We look forward to making a difference for Juliana with new digital tools that are tailored to the customer journey and ultimately increase sales in all sales channels and even higher customer satisfaction."

- Lars Hedal, CEO at Hesehus